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So if we start with Discovery, and go to the motivation part of it, we want to talk a little bit about what made you decide to do email marketing. Was it because you needed to stay connected with your present customers, you needed to take some of your prospects that haven’t converted, you just wanted to educate people, or you wanted to get new leads? What would you say the biggest reason was why you wanted to get into email marketing?

Adriano

I’d say the biggest reason was to stay in contact with current customers. It’s such a large geographical territory and touches on so many industries that I find that (maybe most guys in my position find this too) saying the same things to the same guys over and over and over again and having a newsletter where you can send out maintenance tips, or safety tips or industry news or best practices, just having it come out in a newsletter and having all of the little PDF forms or videos right there for the customer to see – I think that’s way more effective than standing in a sawmill with earplugs talking to a guy about maintenance best practices, and that’s usually how it ends up happening. I just thought that by doing that it probably is the best way of conveying this type of information, and on top of that, it’s obviously making the company I work for look like more of a leader in this industry. I thought it was a nice thing to do.