Deciding Factors – Experience Facet
This was a New Industry for them
Since Adriano’s industry is so unique, and very few of the companies are using Email Marketing, it was expected that this would be new to them
Their General Experience across the board appeared solid
Even though the industry was new to them, they did seem to understand the needs of his customer base and were able to construct a professional newsletter, as well as suggest materials to include.
MyReviewHelp Click to start video (begins at 0 min 0 sec)
If we talk about their past experience, do you feel like they knew your industry at all when they first got into it, or are they learning it as they go along?
Adriano
I don’t think they knew much about the industry that I was in. I think they know the customers in my industry, the time they have available, and what sort of material they would probably like to see, so they could advise me on that sort of level, but to say that they were well informed about my particular industry, or the equipment that I sell, I would say no, but I didn’t think that was what they would bring to the table. What I needed their help with was basically how to lay out a proper media, put together a newsletter. However, they sent me many examples of newsletters that they are currently sending to other customers in other industries, so I could get some ideas and see what other guys are doing and see which ones would work for my industry and which ones wouldn’t.
MyReviewHelp Click to start video (begins at 1 min 03 sec)
Basically, what made you choose them would have probably had something to do with their attitude, they seemed to have enough knowledge that you thought they could do the job (they were competent). That’s probably the big thing. Did they have a lot of experience when you started with them?
Adriano
Oh, sure! I didn’t ask them how many companies they were currently working with or how many customers they have. What they did for me was (I mean, we’re going back 3 or 4 years, now), they sent me 10 different newsletters that current customers are currently sending out to their user base. So, I was able to see that they had a wide range of customers from industrial products to real estate agents to home fitness people, so you got a sense that they are looking at all different industries, all different customer bases, and based on that, you intuitively say OK, they are obviously doing this with other people, I like what I see, what they are doing with other people. Now I just need to try to tailor it to my industry.
MyReviewHelp
OK, let’s go ahead and wrap up Discovery phase.
Discussion Points:
Technology
Best Practices
Email Marketing