MyReviewHelp                  Click to start video (begins at 0 min 0 sec)

From what you’ve said, it sounds to me like they are really up on technology and we didn’t really talk about best practices, but when you talk about the layout and how they do things, it sounds to me like the main impetus for going with them – they had the technology, the had the knowledge – in fact if we go back to knowledge . . . the different email platforms like Constant Contact and all those . . . do you feel like they knew those and were able to advise you on which one they wanted to use – or do you even know which platform they are using?

Adriano

I believe they are using Constant Contact – actually, I know they are, but we really didn’t get too involved into what platform was best for me – that sort of was a decision they made on their behalf. They are the experts when it comes to determining what platform Ishould be using for my industry, and for my contacts, and the level of contact that I want to make. We had personal sit-down coffee meetings over what I wanted to do and what I don’t. How I wanted to approach my boss, and how I wanted the newsletter to look. On that level, it was a no-brainer. You just work with who you feel comfortable with.

MyReviewHelp                  Click to start video (begins at 1 min 13 sec)

OK, so you didn’t really discuss the platform. They recommended one to you and you went with it, basically.

Adriano

Yeah, if they did, I probably don’t remember. It wasn’t a key decision-maker for me.

MyReviewHelp                  Click to start video (begins at 1 min 28 sec)

OK, I kind of tried to speed into the next line, there, because you kind of touched on it a little bit, when we were talking about the major platforms, about the design styles, it looks like they did a good job of coming up with a style that you liked that would resonate with your recipients.

Adriano

That’s right

MyReviewHelp                  Click to start video (begins at 1 min 43 sec)

You haven’t done anything about grouping your prospects, your main goal was for staying connected. But have you done any type of grouping of your prospects

Adriano

I do a few things within the newsletter. I will have certain articles that are a one-click forward-to-a-colleague or forward-to-a-friend type thing. Obviously, any time I meet a new customer, I immediately ask them if adding them to my newsletter is something they would be comfortable with and it’s about 100 percent approval rating on that one, so I’m able to introduce new customers or new prospects, even if they are not buying anything or if they don’t have any of our equipment today, they need to start receiving the newsletter. Now just for your background, I only send out my newsletter once every two months, so I don’t inundate somebody’s mailbox with this type of information. It’s fairly spread out and nicely timed so it didn’t seem like you were overwhelming guys with this type of information. But I’ve also done draws or contests where if an existing contact signs up one of their friends or colleagues, they get entered into a draw.

MyReviewHelp                  Click to start video (begins at 3 min 12 sec)

OK, at this point we’re still trying to decide WHY you picked these people.

Adriano

I didn’t go into a huge amount of research and searching out other mailing companies. I basically went to who I knew and who I felt comfortable working with. Before I gave them any money, I was able to see a draft, I was able to see other examples of what they were doing with other customers and the decision is made and you go ahead with it.