MyReviewHelp                  Click to start video (begins at 0 min 0 sec)

Did they, now these are not new leads, these are recipients you are sending to. Did the emails generate any conversations? The big difference is, did they just happened to call you because they needed a part? Did they specifically call you because of your email?

Adriano

Of course

MyReviewHelp                  Click to start video (begins at 0 min 18 sec)

Do you feel like sending out these emails did spur some extra conversations from people?

Adriano

Absolutely! That’s the reason why we continue to do it. That’s the reason why we continue to pay for the service every year. It’s because it does generate leads – not new customers I’ve never heard of – that’s not really it’s strength, but project leads, existing customers that have new projects in the plans that they have been thinking about, and now they want to talk to me about it. So, I splatter my email address all over the newsletter, so when somebody clicks on it, the title (subject) of my email is my newsletter.. Most customers in my industry don’t go to the effort to change the title – they just send it, so I immediately know that they have clicked on my email from my newsletter, so I can see OK, he’s responding to my newsletter versus just sending me an email from the blue. So that’s one little trick that I can see someone responded directly from my newsletter.

MyReviewHelp                  Click to start video (begins at 1 min 25 sec)

Well, would you say email is the primary source of your conversations, clicking on the link directly versus calling you or doing the social media-type thing, going to your Facebook page?

Adriano

I would say it’s 50-50 with phone calls. When a customer is reaching out to me, it is either a phone call, or an email.. And most sales (and most projects) have to be dealt with face-to-face. So this gives people a way to reach out to me – another easy way to reach out to me without having to visit their plant and talk about what they want to do.