Success – New Business Facet
They see new business coming from all aspects of their business
Replacing equipment
Selling parts
Generating new projects to improve efficiency or add capacity.
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New Business – You’re not trying to get new business, so let’s talk about returning clients. Did they buy screens that they have bought in the past – I don’t know how they wear out. Something like that, something they add on to existing parts, they have got to purchase something different – we don’t mention parts here, but I guess we could add parts to the list. What would you say most of your returning clients you haven’t seen for a while are coming back for, based on these newsletters?
Adriano
That’s a tough question to answer. I guess it’s everything – from replacing aging equipment, to needing spare parts, to looking at a new application to adding capacity or improving efficiency for existing equipment, so it’s everything under the sun. Everything we do, guys are contacting me for it.
Discussion Points:
New Clients
How many did you get?
Was there an immediate ROI?
Returning Clients
What triggered the comeback?
Repeat of past sales
Add-ons
Purchase something different