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Get into solutions. If we go into strategies,

Adriano

Developing New Leads, Staying Connected, Converting current Prospects to Customers, Segmenting campaigns

Yeah, I’d say the one that was probably the most on my mind was Staying Connected

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Because that was your motivation

Adriano

That was my motivation. It was to improve our brand leadership look more like a leader,  educate, inform my customers rather than doing it face-to-face every time. I imagine I send over 500 of these every 2 months. So that’s effectively like making 250 sales calls every month. Because it’s such a large geographical territory, its just very cost effective to do it that way. And so it makes a lot of sense. To give you some perspective, my territory, sometimes you drive 4 or 5 hours in between customers. And that’s not to say that when you arrive, that they are in any mindset to talk to you. I mean, we all know how it is. You arrive at a mill or a plant or a customer’s office – you don’t know how their day is going. You don’t know what has happened before you arrive, you don’t know what fires they are trying to put out.

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You arrive just in time for the emergency

Adriano

That’s right. So, it’s ideal to send this type of information, you know, the top of the line stuff, where you are keeping touch, hey, we are here, if you need us, call us type sales call, it’s ideal to send it in an email format as long as it’s professionaly done, it’s well done, and people have the option to opt out on a one-click basis, which is what this program does.