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Approval Process

  • Key findings
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Construction – Approval Process Facet

Content – supplied by Adriano

Email Layout

Editing is normally limited to:

Image dimensions
Filling up empty areas of the email with content
Eliminating articles to shorten email, possibly causing interest loss.

MyReviewHelp                  Click to start video (begins at 0 min 0 sec)

OK, Construction. Any problems as far as getting the copy put together, the back and forth, they come up with a campaign for you, no, that’s not really what you are wanting to do, you keep having to go back and forth and change things. Any issue like that?

Adriano

Not really, because I basically send them 95 percent of the content that I want to appear in the next newsletter. So where they help me, and where the back and forth happens is in the layout and the appearance of this type of font, or this picture is too large or we need to fill in this space at the bottom, because when you send content, you can’t predetermine how it’s going to look when it’s all laid out. So actually, in this newsletter, in it’s simplest form, looks too long, so I want to shorten it up, so let’s remove that article and just tighten it up a little bit, so when a customer receives it, it doesn’t seem like a real long thing to get through. So, on that level, I don’t really have issues with campaigns, disagreeing with what they are suggesting, because I am the one who determines what goes out. But when it comes to the layout and the correspondence, and the timely responses,  the accuracy with what they send, there is no problems there at all

MyReviewHelp                  Click to start video (begins at 1 min 24 sec)

OK. Yeah, with you pretty much presenting the information there is not a whole lot of area for misunderstandings there.

Adriano

Correct

Approval Process
Interviewed: April 4, 2015
Length: 1:32

Discussion Points:

Clear Proposal
Extensive Editing
Normal
Misunderstandings

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